msrp and me

I have been advocating that publishers ask retailers to adhere to the price that is put on books on honor the value proposition inherent in that.

I was under the mistaken impression that this was acceptable practice in our country because there was no collusion involved if one company acted on it’s own.  In fact there have been cases where companies have been sued and lost who have required retailers not to discount.

So currently, it is probable that such a policy coming from a publisher would start a lawsuit or get the DOJ involved.

More soon.